Laser focused messages that ramp up the pulse with excitement vs reflex induced pause, looking for an escape route to avoid randomly flung visual noise. And the choice is….?
When you’re out shopping, you get exposed to numerous advertisements. Some relevant, but many are far from your interest and needs. Wouldn’t it be great if stores would show exactly what you’re looking for?
With Smart Digital Signage for Analytics you’re able to identify who’s in your store. Drive your content based on data retrieved from sources like IP cameras, RFID tags, QR and Bar codes. Use data such as age, gender or interest to your advantage and play content relevant to the person facing the screens. Combine audience recognition tools and provide tailor-made targeted messages.